Commercial Globalization vs Independent Localization in 21st Century Hindi Cinema
Essay
An analytical essay tracking the success of two specific demarcations of Hindi films – commercial ‘masala’ films and independent cinema – specifically in the context of increased access to such films among an international audience through targeted distribution as well as streaming services.
Films analysed:
Kal Ho Naa Ho directed by Nikkhil Advani (2003)
Masaan directed by Neeraj Ghaywan (2015)
Lipstick Under My Burkha directed by Alankrita Shrivastava (2016)